A fundamental step in the implementation of an intervention is anticipating, planning and carrying out its evaluation. This ensures proper use of the often limited resources and available means (including financial means). The evaluation also provides a basis for optimising future interventions and improving their impact.

Once the intervention to be implemented has been identified and clearly defined (target, objectives, key stages), the third stage consists of moving from the idea to action.
The implementation process differs greatly depending on the type of intervention chosen, since the stages to be considered can be diverse, as can the stakeholders to be involved. For example, an education programme will involve close consultation with education professionals and the administration responsible for education, while a communication campaign will require working with advertising agencies. 

After assessing the situation to determine the public health objectives and needs (see Assess the situation), the next step is to identify the type of intervention to implement.

The assessment phase involves reflecting on public health needs and identifying appropriate objectives. The public health objectives may concern the adoption of new healthier behaviours by the population or the improvement of epidemic indicators for smoking (e.g. the percentage of daily smokers in a given population or the number of cessation attempts made over a given period).

Coming soon!

Education, communication, training and public awareness

The purpose of Article 12 is to promote measures to inform and raise public awareness of the consequences of tobacco consumption. It aims to increase public awareness of tobacco control issues, using all available tools, as appropriate, such as media campaigns, education programs and training.

In particular, Article 12 seeks to promote: