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From "Stoptober" to "Moi(s) Sans Tabac": how to import a social marketing campaign

Djian Auriane, Guignard Romain, Gallopel-Morvan Karine, Smadja Olivier, Davies Jennifer, Blanc Aurélie, Mercier Anna, Walmsley Matthew, Nguyen-Thanh Viêt. 2019

Resource type : Article

Social marketing, Communication and social marketing interventions

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kharticle12@santepubliquefrance.fr

Disclaimer: The information and views set out on this website are those of the author(s) and do not necessarily reflect the opinion of the Parties to the WHO Framework Convention on Tobacco Control (WHO FCTC), the Parties to the Protocol to Eliminate Illicit Trade in Tobacco Products, or the Secretariat of the WHO FCTC.