From "Stoptober" to "Moi(s) Sans Tabac": how to import a social marketing campaign

Publication source

Author(s) and year Djian Auriane, Guignard Romain, Gallopel-Morvan Karine, Smadja Olivier, Davies Jennifer, Blanc Aurélie, Mercier Anna, Walmsley Matthew, Nguyen-Thanh Viêt. 2019

Journal/book title

Journal of Social Marketing

Resource type

Article

Institution

Santé publique France

Metadata

Region

Europe

Economy status

High-income economies

Abstract

Santé publique France launched for the first time "Moi(s) sans tabac', a positive social marketing campaign inspired by Public Health England's (PHE) "Stoptober" campaign, the aim being to trigger mass quit attempts among smokers. Both programs include a mass-media campaign, national and local cessation help interventions, and the diffusion of various tools to help smokers quit.

Listed in:

Social marketing,
Communication and social marketing interventions

From "Stoptober" to "Moi(s) Sans Tabac": how to import a social marketing campaign

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