WHO FCTC Knowledge Hub on International Cooperation on Smoke Free Environments and Tobacco Cessation
Research
There is a growing body of research on how the tobacco industry is using digital entertainment and online media for tobacco advertising, promotion and sponsorship (TAPS) and how tobacco industry use of digital media impacts tobacco control regulation. The fully open-access articles listed below highlight a variety examples of this type of research. As this is a dynamic and growing field, new studies and findings will continue to be published.
What is cross-border TAPS?
Tobacco advertising, promotion and sponsorship (TAPS) is cross-border whenever the content created, uploaded or broadcast in one country may be consumed or shared in another, thereby crossing geographical borders. The service providers may also be located in a different country than the country where the service is provided. This content may also cross “digital” borders as access is not always effectively limited based on geographical location.