Cigarette advertising and consumption in South Korea

Listed in:

• Analysis of aggregate data
• Theoretical frameworks
• Impact of tax on tobacco use

Abstract

This article examines the relationship of aggregate, foreign and brand advertising expenditures on cigarette consumption in South Korea from 1988–1992. The study uses monthly data in a stepwise regression analysis to determine the relationship of advertising to consumption. The findings and conclusions provide implications for public policy issues related to tobacco advertising in South Korea.